Tuesday, December 23, 2014

2015 SEO Trends You Should Pay Attention to

As a business owner, you now probably realize that internet marketing strategies can work more wonders than traditional marketing strategies. Still, remember that in the online world, nothing is fixed. You have to keep yourself posted on the trends so you can go with the flow. Here is a brief look at online marketing methods to pay attention to in 2015:

Mobile gadgets are overtaking desktop PCs

Remember when you felt like the king of your neighborhood when you got a desktop PC with 4th Gen Intel® Core™ i3 processor and 8GB memory? That didn’t last very long, did it? That’s because today, desktop PCs are now second fiddle to smartphones, tablets, and phablets. If your website is not mobile-responsive yet, 2015 is a good year to get started. With a mobile-responsive site, users can view your updates and promos while they are on the go.

Thursday, November 27, 2014

The Importance of Internet Marketing Strategies Now More Than Ever

At a time when almost everyone seems to have a laptop, tablet, or smartphone, it seems incredibly backward for any business not to be present online. However, the stark reality is that around 51% of entrepreneurs in the United States do not have a digital presence—not even a simple website—and they may not be aware how it can hurt their profits and make them lose potential customers. The bottom line is that millions of people are surfing the web, and it’s a wise business decision to be right there with them.

Tuesday, November 25, 2014

Delivering Relevant Content to Your Audience

Technological progress in the past years had also changed the medium of marketing, which was previously limited to television, print, and radio. Now, you can market your brand over the Internet and social media platforms, which people have access to on their personal computers or smartphones. To effectively market your brand online, the current trend is providing content that will be beneficial to the target audience, which in turn will ultimately generate buzz among them.

Believe it or not, your website’s content can engage people into visiting and maybe even obtaining your services. This is possible if you have relevant and engaging content, which can include well-made videos and visually appealing infographics; these are visual and graphic presentations of data, specifically designed to entice viewers to read through them.

Wednesday, September 24, 2014

SEO Remains one of the Most Effective Internet Marketing Strategies

Your products may be great, but they’re not going to sell themselves—that responsibility falls on you, the business owner. Luckily, the Internet is one of the best channels to get the word out about your offerings, especially given how ubiquitous the World Wide Web has become. Of course, there are many approaches to online marketing, including e-mail blasts, social media marketing, and online reputation management. However, search engine optimization or SEO remains one of the best Internet marketing strategies available to entrepreneurs. Why? Below are three compelling reasons:

Wednesday, September 17, 2014

Why a Business Must Never Neglect Its Web Presence

The digital competition for consumer attention is a fierce arena. Online users are having shorter patience for cluttered websites and becoming more knowledgeable and demanding when it comes to what messages, and by extension businesses, they’ll give their valuable time to. When potential customers don’t immediately see what they’re looking for on your site, it’s the easiest thing in the world for them to move on to the next one.

Saturday, August 30, 2014

Facts about Keyword Research in Social Media

Social media optimization is one of the most important aspects of your business’ internet marketing campaign, and as such, it too, is built on efficient keyword research. Unless you do this part right, you won’t be able to get a good enough ranking in the social network’s search algorithm to get optimum visibility.

Thursday, August 28, 2014

Quick and Easy Tips for Truly Effective Social Media Optimization

Socialize – The field’s name itself explicitly suggests it – social media. While engagement is not exactly in person, interactions on social media are as important as personal meet-ups. Companies should always actively engage their audience by commenting or mentioning them on posts, as well as perpetuating shares, and encouraging likes and plus ones. By doing so, a company generates a friendly and hospitable user experience that makes people feel more comfortable. Use multimedia – Effective social media optimization requires diversity. By this, it means that companies shouldn’t keep themselves confined to using mere grey text—adding new pictures, video, and all other forms of alternative media is a great start. Most social media websites are originally designed to accommodate multimedia, with an array of tools at anyone’s disposal that makes a company profile look and feel much more interesting to people.

Monday, August 4, 2014

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Wednesday, July 30, 2014

Online Marketing Strategies for Tight Budgets

The business world nowadays is basically all about attention, especially in cyberspace. It has become much more difficult to attract target audience, more so for smaller businesses with tight budgets. However, there are several online marketing techniques that these smaller players can perform to keep pace with their more well-off rivals.

Thursday, July 3, 2014

Looking for Top Internet Marketing Strategies? Turn to Social Media!

Twitter is just one among the many social media platforms you can utilize for online marketing. Established companies like Web Development Goals, LLC can even recommend excellent internet marketing strategies that take advantage of various types of social media to benefit your company. However, there are some things that should be consistent across all of your business social media accounts. First, your company’s social media profiles should have a consistent visual style. This helps consumers easily identify a brand. An example would be the use of specific colors and logos. Having a trademark hue would also make a brand recognizable to consumers.

Monday, June 30, 2014

Data-Driven Marketing—What It’s Not

By now, many marketers and business owners are well aware of the importance of data-driven marketing. However, many remain clueless about how to actually put data-driven marketing to good use. Very often, the questions you’ll hear as you begin the process are things like: “What should we do first?” and “Is there a right way/wrong way/best way to go about data-driven marketing?” Although there are plenty of good places to start, a great way to begin data-driven marketing is, first, to identify what it is not.

Friday, May 30, 2014

Integrated Marketing: Basic Meets Advanced

Integration simply means the combination of various assets to streamline a process and produce a more satisfactory output. The growing demand for online marketing has made such process necessary, with recent developments in information technology propelling the need for multiple techniques.

Online marketing, in fact, works in some ways like a smartphone. The latest smartphone can perform the tasks of a computer, music player, digital camera, and others. To do this, it needs to have a powerful system that can handle multiple active tasks with ease. In marketing, the "powerful system" comes in the form of a well-planned marketing strategy.

SEO and SMO can help expose a brand to search engines and social media, respectively. Web design can entice visitors with useful content and online functions such as a web store. ORM can help mitigate the effects of negative reviews and statements about a business.