Friday, May 30, 2014

Integrated Marketing: Basic Meets Advanced

Integration simply means the combination of various assets to streamline a process and produce a more satisfactory output. The growing demand for online marketing has made such process necessary, with recent developments in information technology propelling the need for multiple techniques.

Online marketing, in fact, works in some ways like a smartphone. The latest smartphone can perform the tasks of a computer, music player, digital camera, and others. To do this, it needs to have a powerful system that can handle multiple active tasks with ease. In marketing, the "powerful system" comes in the form of a well-planned marketing strategy.

SEO and SMO can help expose a brand to search engines and social media, respectively. Web design can entice visitors with useful content and online functions such as a web store. ORM can help mitigate the effects of negative reviews and statements about a business.

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