Monday, June 30, 2014

Data-Driven Marketing—What It’s Not

By now, many marketers and business owners are well aware of the importance of data-driven marketing. However, many remain clueless about how to actually put data-driven marketing to good use. Very often, the questions you’ll hear as you begin the process are things like: “What should we do first?” and “Is there a right way/wrong way/best way to go about data-driven marketing?” Although there are plenty of good places to start, a great way to begin data-driven marketing is, first, to identify what it is not.