Saturday, August 30, 2014
Social media optimization is one of the most important aspects of your business’ internet marketing campaign, and as such, it too, is built on efficient keyword research. Unless you do this part right, you won’t be able to get a good enough ranking in the social network’s search algorithm to get optimum visibility.
Thursday, August 28, 2014
Socialize – The field’s name itself explicitly suggests it – social media. While engagement is not exactly in person, interactions on social media are as important as personal meet-ups. Companies should always actively engage their audience by commenting or mentioning them on posts, as well as perpetuating shares, and encouraging likes and plus ones. By doing so, a company generates a friendly and hospitable user experience that makes people feel more comfortable. Use multimedia – Effective social media optimization requires diversity. By this, it means that companies shouldn’t keep themselves confined to using mere grey text—adding new pictures, video, and all other forms of alternative media is a great start. Most social media websites are originally designed to accommodate multimedia, with an array of tools at anyone’s disposal that makes a company profile look and feel much more interesting to people.
Monday, August 4, 2014
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