Saturday, August 30, 2014
Facts about Keyword Research in Social Media
Social media optimization is one of the most important aspects of your business’ internet marketing campaign, and as such, it too, is built on efficient keyword research. Unless you do this part right, you won’t be able to get a good enough ranking in the social network’s search algorithm to get optimum visibility.
How to Research
A good way to start with your keyword research is to track popular and trending topics, as well as to determine the search frequency of your prospective audience. It’s also important to get the feel of the market’s interest for your products and services. Keep in mind that what’s interesting to social media audiences doesn’t always align with what’s interesting to viewers in your main sites.
What exactly makes up efficient keywords? Simple: those that are relevant to your products and services (anything that veers away from this just might be flagged as spam) and those that can generate a high rate of clicks without being too costly.
Social versus Search Keywords
Many people think to simply incorporate their SEO keywords into their social media campaign, thinking that they’re pretty much the same. This is a misconception. For one, while major search engines like Google have a general scope in their algorithm, sites like YouTube usually favor a particular genre (in this case, YouTube tends to prefer entertainment sites when ranking).