Wednesday, September 24, 2014
Your products may be great, but they’re not going to sell themselves—that responsibility falls on you, the business owner. Luckily, the Internet is one of the best channels to get the word out about your offerings, especially given how ubiquitous the World Wide Web has become. Of course, there are many approaches to online marketing, including e-mail blasts, social media marketing, and online reputation management. However, search engine optimization or SEO remains one of the best Internet marketing strategies available to entrepreneurs. Why? Below are three compelling reasons:
Wednesday, September 17, 2014
The digital competition for consumer attention is a fierce arena. Online users are having shorter patience for cluttered websites and becoming more knowledgeable and demanding when it comes to what messages, and by extension businesses, they’ll give their valuable time to. When potential customers don’t immediately see what they’re looking for on your site, it’s the easiest thing in the world for them to move on to the next one.