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Tuesday, December 23, 2014

2015 SEO Trends You Should Pay Attention to

As a business owner, you now probably realize that internet marketing strategies can work more wonders than traditional marketing strategies. Still, remember that in the online world, nothing is fixed. You have to keep yourself posted on the trends so you can go with the flow. Here is a brief look at online marketing methods to pay attention to in 2015:

Mobile gadgets are overtaking desktop PCs

Remember when you felt like the king of your neighborhood when you got a desktop PC with 4th Gen Intel® Core™ i3 processor and 8GB memory? That didn’t last very long, did it? That’s because today, desktop PCs are now second fiddle to smartphones, tablets, and phablets. If your website is not mobile-responsive yet, 2015 is a good year to get started. With a mobile-responsive site, users can view your updates and promos while they are on the go.

Secure encryption
This feature is actually commonplace in online banking sites. You may have noticed that whenever you pay your bills online, the URL starts with an “HTTPS” instead of the usual “HTTP.” While you don’t have any financial data to protect, know that hackers strike anywhere these days. As such, a secured encryption for your site will protect it from hacking. In addition, “HTTPS” can boost your Google rankings.

Social media is still relevant

As much as you might be tired of those selfies and groufies, social media is never going away… at least for now. As such, keep your FB page updated.

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