Tuesday, May 12, 2015

Social Media Optimization Tips: 5 Ways to Use Twitter for Marketing

Twitter is a great social media platform and is highly useful when planning effective internet marketing strategies for the business. Moreover, it’s free and global in reach, without need to tweak complicated codes. It has been used by companies, big and small to gather and gauge customer feedback—and spy on competition at the same time. It’s also a tool to share exciting business news and give away promotional coupons to help attract more sales. However, in spite of these recognized benefits, businesses fail to maximize the use of Twitter. Beyond sharing information, they have fallen short in opening the channel for a two-way interaction with their target, which makes their follower base an empty number no matter how big.

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