Friday, June 5, 2015
Benjamin Franklin once said that nothing’s more certain in this life than death and taxes. It looks like that holds as true today as it did then, even as the world has changed. Why not add another certainty to the list: change. In the world of digital/internet marketing, change is everything. Digital marketing as a whole is an incredibly dynamic world which changes in the blink of an eye. One day, a non-mobile friendly site may be fine. The next day, it’s down on its luck, suffering from useless traffic and sinking conversion rates. Various internet marketing strategies that are effective today may already be on its way out before the end of the year. Through the sea of changes, however, it helps if business owners know the marketing practices that have so far held on so that their enterprise can stay afloat.